Editorial Policy
Last Updated: 26 October 2025
Our Mission: To provide Australian players with honest, comprehensive, and unbiased online casino reviews that help them make informed decisions about where to play safely and responsibly.
1. Our Mission and Values
At Aussieonlinecasino.com, our primary goal is to serve the Australian online gambling community by providing accurate, detailed, and trustworthy information about online casinos. Our values guide every aspect of our work:
- Honesty: We provide truthful assessments based on thorough research and testing
- Transparency: We clearly disclose our business relationships and review processes
- Player Protection: We prioritize player safety and responsible gambling
- Accuracy: We verify all information and update content regularly
- Independence: Our editorial decisions are not influenced by commercial relationships
- Expertise: We employ knowledgeable reviewers with extensive industry experience
2. Editorial Independence
Our editorial team operates independently from our commercial partnerships. This means:
- Casino operators cannot buy favorable reviews or higher ratings
- Our ratings and recommendations are based solely on merit and objective criteria
- We maintain editorial control over all content, including reviews, guides, and rankings
- Affiliate partnerships do not influence which casinos we review or how we rate them
- We're free to publish negative reviews and warn readers about problematic operators
- Our editorial team has the final say on all published content
This independence ensures that our reviews serve readers first, not commercial interests.
3. Affiliate Relationships and Transparency
Full Disclosure
Aussieonlinecasino.com is an affiliate website. We earn commissions when readers click on our links and sign up at online casinos. This is how we fund our operations and continue to provide free content. However, this does not affect our editorial integrity.
How Affiliate Relationships Work:
- We partner with licensed online casinos that meet our quality standards
- We receive a commission when readers register and deposit at these casinos
- Commission rates vary by casino and don't influence our ratings
- Not all casinos we review have affiliate partnerships with us
- We also review casinos we don't have commercial relationships with
Our Commitment to Transparency:
- All affiliate links are clearly marked with "rel=sponsored" or "rel=nofollow" attributes
- We disclose our affiliate relationships in our Terms of Use and relevant content
- Readers can trust that our reviews prioritize player interests over commission potential
- We regularly review and update our partnerships to ensure quality standards are maintained
4. Review Methodology
Our comprehensive review process ensures consistent, thorough evaluation of every online casino we feature. Each review involves:
Step 1: Initial Assessment
- Verify licensing and regulatory compliance
- Check ownership and operational history
- Review security measures and encryption protocols
- Confirm availability to Australian players
Step 2: Hands-On Testing
- Create real player accounts
- Test registration and verification processes
- Evaluate user interface and navigation
- Test game selection and quality
- Assess mobile compatibility and app functionality
- Test payment methods and processing times
- Evaluate customer support responsiveness and quality
Step 3: Terms and Conditions Analysis
- Review bonus terms and wagering requirements
- Analyze withdrawal policies and limits
- Check for unfair or predatory terms
- Verify responsible gambling policies
Step 4: Research and Verification
- Research player complaints and feedback
- Check regulatory records and sanctions
- Verify game fairness certifications
- Cross-reference information from multiple sources
Step 5: Scoring and Writing
- Apply our rating criteria consistently
- Compile findings into comprehensive review
- Highlight both strengths and weaknesses
- Provide actionable recommendations
Step 6: Editorial Review and Quality Check
- Senior editor reviews all content for accuracy
- Fact-checking of all claims and statistics
- Ensure compliance with editorial standards
- Final approval before publication
5. Rating Criteria
We evaluate casinos across multiple categories, each weighted according to importance to Australian players:
Security & Licensing (20%)
- Valid gambling license from reputable jurisdiction
- SSL encryption and security measures
- Data protection compliance
- Fair gaming certifications (eCOGRA, iTech Labs, etc.)
- Responsible gambling tools and policies
Game Selection (15%)
- Variety of pokies/slots
- Table games selection
- Live dealer offerings
- Game provider quality and diversity
- Progressive jackpots availability
Bonuses & Promotions (15%)
- Welcome bonus value and fairness
- Wagering requirements reasonableness
- Ongoing promotions quality
- VIP/loyalty program value
- Bonus terms transparency
Payment Methods (15%)
- AUD currency support
- Payment options variety and convenience
- Withdrawal processing speed
- Withdrawal limits reasonableness
- Fee structure transparency
Customer Support (10%)
- 24/7 availability
- Live chat responsiveness
- Support quality and knowledge
- Multiple contact channels
- Australian-friendly hours
User Experience (10%)
- Website design and navigation
- Mobile optimization
- Loading speeds
- Search and filter functionality
- Overall usability
Reputation & Trust (10%)
- Years in operation
- Player reviews and feedback
- Complaint resolution record
- Industry reputation
- Transparency and communication
Additional Factors (5%)
- Unique features or innovations
- Australian-specific content
- Special offerings (sports betting, esports, etc.)
- Community features
Overall Rating Scale:
- 5.0 stars: Exceptional - Best in class across all criteria
- 4.0-4.9 stars: Excellent - Strong performance with minor areas for improvement
- 3.0-3.9 stars: Good - Solid option with some notable weaknesses
- 2.0-2.9 stars: Fair - Acceptable but significant improvements needed
- Below 2.0 stars: Poor - Not recommended, serious concerns
6. Research and Verification Process
We employ rigorous research methods to ensure accuracy:
Source Verification:
- Information is verified through multiple independent sources
- We prioritize official sources (casino websites, licensing authorities, regulatory bodies)
- All claims are fact-checked before publication
- Statistical data is sourced from reputable industry reports
Testing Standards:
- Real money testing where legally permissible
- Multiple device and browser testing
- Documented testing procedures and screenshots
- Regular re-testing to catch changes
Player Feedback Integration:
- Monitor user reviews and comments on our site
- Track complaints on third-party forums and review sites
- Consider real player experiences in our assessments
- Investigate reported issues before updating reviews
7. Content Standards
All content published on Aussieonlinecasino.com must meet these standards:
Quality Standards:
- Clear, accessible writing suitable for all experience levels
- Comprehensive coverage of relevant topics
- Free from grammatical and factual errors
- Properly formatted with headings, lists, and visual elements
- Mobile-friendly and accessible
Accuracy Requirements:
- All factual claims must be verifiable
- Bonus terms and conditions accurately represented
- Game counts and provider lists verified
- Payment processing times based on testing or official data
Balance and Fairness:
- Present both advantages and disadvantages
- Avoid hyperbole and exaggerated claims
- Compare fairly to industry standards
- Provide context for ratings and recommendations
Responsible Gambling:
- Never encourage irresponsible gambling behavior
- Include responsible gambling information in casino reviews
- Highlight casinos' responsible gambling tools
- Provide links to help resources
- Use appropriate disclaimers and warnings
8. Updates and Corrections
Regular Updates:
The online gambling industry changes rapidly. We maintain content accuracy through:
- Quarterly reviews of all casino reviews
- Immediate updates when significant changes occur (license status, ownership, major issues)
- Regular checks of bonus terms and promotional offers
- Monitoring of player feedback and complaints
- Industry news tracking and incorporation
Correction Policy:
When errors are identified:
- Minor errors are corrected immediately without notation
- Significant errors are corrected with a note explaining the change
- We notify users who may have been affected by the error when possible
- All updates are tracked internally for quality control
Report Errors: If you notice inaccurate information on our site, please contact us immediately so we can investigate and correct it.
9. User Feedback and Reviews
User-generated content enhances our reviews and helps other players. Our policies ensure quality and authenticity:
Comment Moderation:
- All comments are reviewed before publication
- We remove spam, offensive content, and false information
- Both positive and negative feedback is allowed
- Casino operators cannot demand removal of negative reviews
- We don't edit user opinions, only enforce basic civility standards
Star Ratings:
- User ratings supplement our expert reviews
- We monitor for rating manipulation or fake reviews
- Suspicious patterns are investigated
- User ratings are clearly distinguished from our editorial ratings
10. Our Expert Team
Our reviews are conducted by experienced gambling industry professionals:
- Team members have years of experience in online gambling and casino operations
- Reviewers understand game mechanics, bonus structures, and industry practices
- Our team stays current with industry trends and regulatory changes
- Continuous training ensures consistent application of review standards
- Editorial oversight by senior gambling industry experts
11. Ethical Standards
Our team adheres to strict ethical guidelines:
Conflicts of Interest:
- Team members disclose any personal relationships with casino operators
- Staff are not permitted to accept personal gifts from casinos
- Financial interests in casino operations must be disclosed
- Recusal from reviews where conflicts exist
Integrity:
- Never accept payment for positive reviews
- Resist pressure from casino operators to change reviews
- Report all attempts at review manipulation
- Maintain independence in all editorial decisions
Player Protection:
- Prioritize player safety over commercial interests
- Warn readers about predatory practices
- Promote responsible gambling consistently
- Refuse partnerships with unethical operators
12. Contact Us
We value feedback and questions about our editorial practices:
- General Inquiries: For questions about our reviews or editorial policy
- Corrections: To report factual errors or outdated information
- Complaints: If you believe we've violated our editorial standards
- Suggestions: For feedback on how we can improve
We aim to respond to all inquiries within 48 hours.
Our Commitment
Aussieonlinecasino.com is committed to maintaining the highest standards of editorial integrity and transparency. We continuously review and improve our processes to better serve the Australian online gambling community.
This editorial policy is a living document. We update it as our practices evolve and welcome feedback on how we can better serve our readers.